DTRIC Insurance And Chiefess Kamakahelei Middle School To Encourage Kauai To “Drive Aloha” With Sign-Waving Event

DTRIC Insurance And Chiefess Kamakahelei Middle School To Encourage Kauai To “Drive Aloha” With Sign-Waving Event
October 11, 2018 dtric2

LIHUE, KAUAI – With ever increasing traffic and aggressive driver behavior on our busy roadways, DTRIC Insurance is teaming up with the students and teachers at Chiefess Kamakahelei Middle School to encourage Kauai residents to “Drive Aloha” with a morning sign-waving event on Tuesday, October 23.

The sign-waving event will take place between 7 and 8 a.m. near the middle school campus at the corner of Kaumualii Highway and Nuhou Street. Along with the middle school students, staff from DTRIC and Aloha Petroleum will also participate in the traffic safety campaign.

The “Drive Aloha” campaign initiated by DTRIC Insurance is a community effort to educate drivers, pedestrians, and cyclists in practicing safe and courteous behavior by reminding everyone to take responsibility for their actions on the streets.

The campaign aims to discourage bad commuting habits – distracted driving through use of cell phones, running a red light, jaywalking, speeding and cutting off another driver – which all lead to accidents that could have been avoided through safer behavior.

“Traffic collisions and pedestrian accidents are up from last year and we want to help reverse that trend through our Drive Aloha campaign,” said Michele Saito, president and CEO of DTRIC Insurance. “We all have a part in creating safer roadways across the islands, so it’s inspiring to have Kauai’s keiki involved in our efforts to have everyone to share the roads, be friendlier and be more aware of their surroundings, whether they’re driving, walking or riding a bike.”

Traffic accident statistics by the state Department of Transportation show there were 106 statewide fatalities in 2017 related to traffic accidents. Of that figure, 60 were in motor vehicles at the time, 14 were pedestrians; and 31 of those fatalities were while riding bicycles or motorized scooters.

There were six traffic fatalities on Kauai last year, all of them involving motor vehicle accidents.

The campaign aims to discourage bad commuting habits – distracted driving through use of cell phones, running a red light, jaywalking, speeding and cutting off another driver – which all lead to accidents that could have been avoided through safer behavior.

By partnering with state, city and private agencies and organizations, Drive Aloha encourages people to take the safety pledge to be courteous drivers, embrace positive behaviors and practice the ALOHA spirit to make the road safer and friendlier for everyone.

Drivers, pedestrians, cyclists, and all commuters are urged to take the Drive Aloha pledge at www.drivealoha.com to demonstrate their commitment to practicing safer and more courteous road habits.