Our Mission

Drive Aloha is DTRIC Insurance company’s community initiative to promote traffic safety in Hawaii by encouraging the public to be courteous while on the road, embrace positive behaviors, and practice the “Aloha Spirit” to make our roads safer and friendlier. Through events, partnerships, and promotions, the campaign discourages poor and dangerous behaviors, such as use of cell phones, drunk driving, speeding, jaywalking, and other actions that can lead to accidents and could be avoided through safer behavior.

Why Drive Aloha

Hawaii is an island state with a population of about 1.4 million. Unfortunately, the traffic fatality rate in Hawaii over the last ten years is nearly twice as high as U.S. states with the best safety record.

In 2021, the traffic fatality rate in Hawaii was 6.7 per 100,000 people, an increase of 11% over the prior year. Driving under the influence, speed, and distracted driving were the top contributors of Hawaii’s traffic fatalities. In 2021, Hawaii came in 5th in the nation for the highest rate of street racing with 70% more street racing violations than the national average.*

As a locally-based insurance company serving our community, DTRIC has a responsibility to promote traffic safety in order to prevent senseless accidents and fatalities, and aims to do so through its Drive Aloha campaign.

*Sources: National Highway Traffic Safety Administration, Insurify Insights.

Spread the Aloha

Drivers

Safe driving saves lives. Folow the rules of the road.

Pedestrians

Keep your eyes on the road, not on your phone.

Cyclists

We all share the same roads. Let’s follow the same rules.

Other Road Users

Be friendly and courteous – throw a shaka to your fellow drivers!

Latest News

DTRIC Insurance Celebrates August As “Drive Aloha” Month To Encourage Safe And Responsible Driving

DTRIC Insurance Celebrates August As “Drive Aloha” Month To Encourage Safe And Responsible Driving

DTRIC Insurance Celebrates August As “Drive Aloha” Month To Encourage Safe And Responsible Driving2nd Annual Drive Aloha Champion Nominations Also Being Accepted HONOLULU (August 1, 2022) – August has been proclaimed Drive Aloha Month in the State of Hawaii by…
DTRIC INSURANCE TEAMS UP WITH MOKAPU ELEMENTARY SCHOOL  IN ASKING ADULTS TO “DRIVE ALOHA” THIS SUMMER

DTRIC INSURANCE TEAMS UP WITH MOKAPU ELEMENTARY SCHOOL IN ASKING ADULTS TO “DRIVE ALOHA” THIS SUMMER

DTRIC Insurance Teams Up with Mokapu Elementary School in Asking Adults to ``Drive Aloha`` This Summer KANEOHE (May 14, 2022) – With the school year coming to a close and summer just around the corner, the students, staff and parents…
DTRIC Insurance Teams Up With August Ahrens Elementary During DOE “Stop if You Love Me” Traffic Safety Week

DTRIC Insurance Teams Up With August Ahrens Elementary During DOE “Stop if You Love Me” Traffic Safety Week

DTRIC Insurance Teams Up With August Ahrens Elementary During DOE ``Stop if You Love Me`` Traffic Safety Week WAIPAHU (February 16, 2022) – DTRIC Insurance teamed up with August Ahrens Elementary students and staff in Waipahu this morning to encourage…
Become a Drive Aloha Ambassador

Advocate for Change

Join the movement to create safer and friendlier roadways by becoming a Drive Aloha Ambassador. When you pledge to practice responsible, courteous, and safe habits on the road, you become a Drive Aloha Ambassador. We’ll send you a Drive Aloha window decal to proudly display your commitment to promote traffic safety!

DTRIC Insurance will close for the Thanksgiving holidays on November 24 and 25. Our offices will reopen Monday, November 28.
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