The Mission

Drive Aloha is DTRIC Insurance’s community initiative to promote traffic safety in Hawaii by encouraging the public to be courteous while on the road, embrace positive behaviors, and practice the “Aloha Spirit” to make our roads safer and friendlier. Through events, partnerships, and promotions, the campaign discourages poor and dangerous behaviors, such as use of cell phones, drunk driving, speeding, jaywalking, and other actions that can lead to accidents and could be avoided through safer behavior.

Safety Tips for Everyone

Drivers

Safe driving saves lives. Folow the rules of the road.

Pedestrians

Keep your eyes on the road, not on your phone.

Cyclists

We all share the same roads. Let’s follow the same rules.

Other Road Users

Be friendly and courteous – throw a shaka to your fellow drivers!

Become a Drive Aloha Ambassador

Advocate for Change

Join the movement to create safer and friendlier roadways by becoming a Drive Aloha Ambassador. When you take the pledge, we’ll send you a Drive Aloha window decal for you to proudly display.

Latest News

Drive Aloha Month Proclamations

Drive Aloha Month Proclamations

State and City Proclamations Announcing August as Drive Aloha Month DTRIC’s president and CEO Takuya Mitsueda and executive vice president Dennis Rae display state and city proclamations announcing August as Drive Aloha Month. Mahalo to Governor David Ige and Honolulu Mayor Rick…
Nominate a Drive Aloha Champion!

Nominate a Drive Aloha Champion!

Nominate a Drive Aloha Champion! Help Us Award a $500 Prize to a Deserving Champion! In celebrating the 5th anniversary of the "Drive Aloha" traffic safety program, DTRIC wants to recognize those instrumental in spreading this important safety message through…
Motorcycle and Bicycle Safety Awareness Month

Motorcycle and Bicycle Safety Awareness Month

Motorcycle and Bicycle Safety Awareness Month National safety awareness months for both motorcycle and bicycle users are held during the month of May. Because motorcyclists and bicyclists are much more vulnerable in crashes than other drivers because of lack of…